Motion Scale

Ads that sell. Measured on profit.

Motion Scale makes Meta ads for ecommerce brands from your real product, tests them, and shows you what each one earned against your actual orders.

How a pilot works, shown on a sample skincare brand: three ideas, two versions each, tested on your account until one wins.

Meta can make an ad in seconds. Knowing which one pays is the hard part.

Ideas that are really different

We start from what your customers care about and what your competitors already run, then build three distinct angles. Fifty variants of one idea teach you very little.

Your real product, real people

Every ad uses your real product photos, with the label exactly as it is. People appear only in real footage, never generated.

Profit you can check

Meta reports its own numbers. We compare them with the orders in your store, so you see what each ad really earned.

The 4 week pilot

  1. Week 1

    Diagnosis

    We study your ads, your store and five competitors in the Meta Ad Library, and agree on what to test.

  2. Week 2

    Production

    Three ideas, two versions each: static ads and product videos, with every claim checked against what your brand can say.

  3. Weeks 3 and 4

    Test

    We launch with a daily cap you approve, or hand everything to your media buyer, and read the results every day.

  4. End of week 4

    Report

    Sales and profit for every ad, the winner, and what to run next.

What the pilot includes

  • 6 ads: 3 ideas, 2 versions each
  • Static ads and product videos
  • Competitor and category analysis
  • Claims and rights check
  • One round of revisions
  • Launch with a daily cap, if you have no media buyer
  • Access through Meta partner access, your account stays yours
  • Final report on sales and profit

When the pilot works, keep going

Monthly management

We run your Meta campaigns and bring new ideas every week, with the same profit report.

Creators

Real people filmed for your ads, paid per video, with the rights to use them in advertising.

Email content

The angles that win on Meta, turned into emails for your customer list.

  • Your product comes from real photos, always.
  • We never add AI generated people to your ads.
  • Claims stay within what your brand has approved and the advertising rules of the EU, the UK and the US.
  • Spend never goes above the daily cap you set.
  • Your ad account and your data stay yours.

Who we work with

Ecommerce brands that sell physical products, mostly beauty, skincare, fitness, health and sports nutrition, based in Italy, the UK and the US. Shopify first.

Founder led

Motion Scale is run by Gianluca de Goyzueta, with an AI production system doing the heavy lifting behind every ad. You talk to the person who reads your numbers.

Show us your current ads. We'll tell you what we would test first.

A 20 minute call, no slides. If we are not the right fit, we will say so.

Or write to [email protected]